Your website
is your tool for showing the online community
an image of your Drop Ship retail business.
Whether or not your business succeeds depends
heavily on your website.
If your website design is user-friendly, more
visitors will purchase your products or subscribe
to your newsletter. This will ensure that
you are not wasting the time and money you
spent attracting visitors to your website.
Did you know that 99% of Your Visitors Leave
Due To Poor Content and Navigation?
First, you need to place yourself in your
customers’ shoes. After which, you should
take some time to sit down and plan how your
website should look like. Why would you pay
so much to drive large amounts of traffic to
your website and see 99% of them leave due to
poor content and navigation.
Below I will describe the factors that contribute
to a successful sales-optimized website for
your Drop Ship business.
1. What The Critical
Components Of Your Homepage?
Title Tag In Search
Engine Listings
Title should be concise and effective to attract
the attention of your visitor. These title
tags are displayed in the search engine listings.
Your visitors quickly scan through
the search engine listings. So make
sure that your title catch theirs eyes and
invite them to click to your website. Don't
use unnecessarily long titles.
For search engine optimization purposes, your
page title must include main keywords in your
page.
For example, a good title would be ‘Natural
skin care products | Effective & environmentally
friendly’.
You page content must have these keywords,
otherwise Google will consider your website
as spamming and your website will be banned
forever. Try to put targeted, less competitive
keywords, so your website's ranking will go
up quickly. Avoid using general keywords such
as "lose weight", "skin
care".
Headline Of Your Web
Page
Once your visitors has come into your website,
it is crucial to capture their attention during
the first few seconds of their stay at your
website. If you visitor can't see what they
are looking for in a few seconds, your visitor
will close your webpage and go to your competitors.
Your headline plays the most important role,
as it is usually the first thing that visitors
see. Research has shown that you have about
ten seconds to fully capture the attention
of the visitors and compel them to read on,
before they leave your site.
Being one of the first few elements of your
homepage that captures the attention of the
visitor, it should clearly and concisely state
what benefit your website can offer to the
visitor. For example, your headline can tell
your visitors how to earn extra income, how
to lead a healthier lifestyle or how to save
them time or money. In short, it should offer
a solution to their problems, or address their
needs. The headline should be placed strategically
right at the top center of the page. You can
also use the italics or bold functions to
draw attention to your headline.
Page Content Body.
In your main body of your homepage, you have
to describe in further detail the benefits
your website or your products can offer to
your visitors. Note that you provide the benefits,
and not the features of the products you are
selling. This is the basis of effective marketing:
you tell the customers what is in
it for them. You must also give strong
directions to action in your content body
and tell them the steps they need to take
in order to benefit most from your website.
For example, you can include links like ‘Click
here now to discover why our oil paintings
are among the best in Europe’,
or ‘Sign up for our free newsletter
now to get the latest tips and guides on good
gardening practices.’ Note that
you have to be concise in your content body
so that you can include the most attractive
benefits near the top of the homepage, without
the visitor having to scroll down.
Your opt-in offer
Ask for your visitors’ names and email
addresses in your opt-in offer box. Email
marketing is central to the success of your
Drop Ship business. First-time visitors
who leave your website without buying anything
have a chance of signing up for your free
newsletter. This allows you to keep
in contact with them and send them promotions
in future, and your effort and money in attracting
them to your website would not be wasted.
This feature should be placed somewhere near
the top left or top right of your homepage
because of its importance.
2) Professional look/atmosphere
Your website must not be full of graphics,
banners or flashing advertisements. These
only serve to distract your visitors from
your main product offers. You should avoid
flash animation as well, since Google can't
not read images, your website's ranking in
Google will not increase.
When formatting your text, use only a single
type of font like Times New Roman, and two
different colors at most. Page backgrounds
should preferably be white or plain, and not
be patterned or fanciful.
Another important factor to keep in mind
is to minimize the time that your webpage
takes to load. Since visitors are normally
very impatient, they are likely to leave if
a page is slow to load, hence the need to
exclude large graphics or animation which
slow down your loading speed.
3) Good content
Most online retailers sell
products in a niche they have expertise in
or which they are passionate about. For visitors
to be convinced of your authority in the niche,
you need to establish yourself as
an expert in that area by providing useful,
reliable content. Customers tend
to trust retailers with strong background
knowledge as they can recommend the best products
for the customers’ needs, or answer
any queries well.
Another major benefit of having good
content is that it will increase your website's
ranking in Google dramatically. Remember
that Google loves unique content. Google counts
the unique keywords of your webpages and will
give a ranking for those keywords.
It is critical that you make a consistent
effort to update your website regularly with
the latest tips, resources or articles to
serve your visitors well. At least even if
visitors do not buy from your website on their
first visit, they would continuously return
to your website for useful information. After
a period of time, when you have earned their
trust, they would feel more compelled to buy
your products. This form of marketing, which
develops an online community, is a very cost-effective
method as it costs next to nothing to supply
the necessary information.
Sign
up Chi Activate's
Wholesale/Drop Ship Program Now!
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